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Disruptors.

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Disruptors.

4 tech     8 sales     14 customer service     18 warehouse
4 executives     4 admin     5 marketing

4 tech     8 sales
14 customer service
18 warehouse
4 executives     4 admin
5 marketing

Fusion is a global Promotional Merchandising and Brand Marketing Company with a singular commitment to innovation and ingenuity. Operating on a large scale with the values of a family run company, FUSION has created an award winning marketing strategy to meet our customer’s needs at any level. With an intense focus on our employee growth, the growth of our clients and the data behind promotional merchandising, we have the unique outlook of that of a technology company that drives our need to succeed.

our journey.


our journey.

Oh the places you’ll go. From the moment Fusion was acquired by our current management group, our team has worked to create an empire built around client management, care and relationships driven by our motto: “Pick our brains, Test our expertise, Sample our service.” As phase two begins, our direction, while still based on the same morals, is propelling forward with a more digital and data driven approach to all branding campaigns and we invite you to come along for the ride.

Our Capabilities.

Our Capabilities.

ECOMMERCE

FRANCHISE PROGRAMS

WAREHOUSING & FULFILLMENT

PRODUCT MARKETING

DIGITAL MARKETING

DATA SCIENCE

SUPPLY CHAIN

SPORTS MARKETING

RETAIL PROGRAMS

CREATIVE DESIGN

ADVERTISING DESIGN

PRODUCT SOURCING

VENTURE CAPITAL

BRAND OWNERSHIP

CUSTOMER SERVICE

Our process.

Our process.

Emphathize | Strategize | Build | Analyze

  • Connector.Connector.

    Empathize.

    In order for us to get a grasp on what your brand marketing campaign is, we must first understand why you exist as a company. Don’t mind us if we ask a ton of questions, try to get to know you better and maybe buy you a few drinks first. We believe that the best way to help you better engage with your customers is to understand you as a client first. Then we can work as a team to better understand your customer’s needs.

  • Connector.Connector.

    STRATEGIZE.

    Next comes the fun part. We use our small team based, pod structure to surround your brand with the best possible blend of creatives, product sourcing experts, marketers, digital enablers and data scientists to come up with a marketing strategy that works for your brand. Every strategy is individualized by client and includes, but is not limited to, execution from printing, embroidery, fulfillment, warehousing, eCommerce, and anything necessary to engage and build your brand with your customers.

  • Connector.Connector.

    BUILD.

    Now that we’ve empathized and strategized, we execute. Once your plan is in place we’re at our best. Our team of product sourcing experts executes a marketing campaign with your customers in mind. We are data driven and make decisions based on products you like, products your clients like, and a plan that has a wow factor. From a new website, new digital campaign, new promotional product campaign, or a new event activation – FUSION. executes all facets of your marketing.

  • Connector.Connector.

    ANALYZE.

    Your campaign has succeeded. It’s time for us to analyze our strategy and team work. Our analytics team and data scientists check not only the engagement of the event, but also the social, economic and/or revenue impact that our marketing campaign has achieved. We’ll wrap the campaign up in a bow, and send you back a hard copy of the data around the campaign, and then it’s back to the drawing board to begin again.

  • Connector.

    Empathize.

    In order for us to get a grasp on what your brand marketing campaign is, we must first understand why you exist as a company. Don’t mind us if we ask a ton of questions, try to get to know you better and maybe buy you a few drinks first. We believe that the best way to help you better engage with your customers is to understand you as a client first. Then we can work as a team to better understand your customer’s needs.

  • Connector.

    STRATEGIZE.

    Next comes the fun part. We use our small team based, pod structure to surround your brand with the best possible blend of creatives, product sourcing experts, marketers, digital enablers and data scientists to come up with a marketing strategy that works for your brand. Every strategy is individualized by client and includes, but is not limited to, execution from printing, embroidery, fulfillment, warehousing, eCommerce, and anything necessary to engage and build your brand with your customers.

  • Connector.

    BUILD.

    Now that we’ve empathized and strategized, we execute. Once your plan is in place we’re at our best. Our team of product sourcing experts executes a marketing campaign with your customers in mind. We are data driven and make decisions based on products you like, products your clients like, and a plan that has a wow factor. From a new website, new digital campaign, new promotional product campaign, or a new event activation – FUSION. executes all facets of your marketing.

  • Connector.

    ANALYZE.

    Your campaign has succeeded. It’s time for us to analyze our strategy and team work. Our analytics team and data scientists check not only the engagement of the event, but also the social, economic and/or revenue impact that our marketing campaign has achieved. We’ll wrap the campaign up in a bow, and send you back a hard copy of the data around the campaign, and then it’s back to the drawing board to begin again.

Leadership.

Leadership.

Anthony Lopardo
President

Nicholas Lopardo
Chairman

Lisa Poirier
Chief Administrative / Operations Officer

Peter Welch
Chief Financial Officer

Mary Jennings
VP of Sales

Joshua Hannum
EVP Sales

Robert Hinch
Director of Technology

Matthew Freedman
SVP Marketing

Erin Doherty
Director of Project Management

Jonathan Moore
Creative Director

 

Caroline Broms
Director of Content Marketing