Solution: The Lynx Sport bag was offered to new clients completing a six-week introductory offer as part of the launch of a new sports & fitness chain. Decorated with the company logo, the sport bags were filled with sponsor gifts – including sports drinks, energy bars, caps, T-shirt, training book and workout calendar – and served as a meaningful reward and ongoing promotional advertisement for the fitness chain. The campaign also helped the fitness chain to solidify key B2B partnerships by including complimentary products as part of the giveaway.
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