How Socially Responsible is Your Company?

FusionBrandsU, Promotional MarketingJohn Fish, CEO of Suffolk Construction writes a thought-provoking article that asks questions every company needs to answer. While I agree, that the goal of a business is to make money, what else can and does define success for a particular company? Most of us easily get caught up with the day to day running of a company or just our small slice of responsibility. This article is a refreshing detour. What “bridges” can your company make that adds to the sustainability of a community?

Article Excerpt:

The article’s point is compelling. Of course the ultimate goal for any business in our free-enterprise system is to make money. But is profit really the only indicator of success? Or can being profitable as well as operating sustainably and responsibly be a truer reflection of a company’s worth? Our customers, clients, employees and partners are all asking more of the companies they work for and do business with, and why shouldn’t they? It’s up to all of us to ensure that we are contributing to the betterment of the communities in which we live and work.

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