“Orange is the New Black”

The article Orange is the New Black by Jennifer Vishnevsky is making its way through the December 2013 Advantages Magazine issue. It makes us  take a look back in time, hence #ThrowbackThursday. “What’s old is new again”, says Vishnevsky. Take a look at these 8 hot trends to look out for in 2014.

Hot Trend 1

Tartan Plaid: Tartan Plaid, often associated with Scotland, has been making its way through the U.S. fashion scene. You can see this hot trend on the  store shelves of designers such as Marc Jacobs, Tommy Hilfiger and Burberry. Don’t just think this print is seen on school uniforms. This plaid print is often seen on coats, long skirts, pants and shoes. This season you will be seeing a lot more of this hot trend.

Who to Target: Corporate Clients

Camouflage: “Camouflage is the print of the season, it’s the new leopard”, says Mallory Smith, Spokeswomen of JCPenney. Camo can be worn as a neutral, a print or a color. Looking for a way to incorporate Camo into your wardrobe? why not try and military hat this season.

Who to Target: College and Corporate Campuses

Hot Trend 2

Vibrant Colors: Spring is all about pairing soft pastels with bolder colors. With the announcement of the Pantone color of 2014, Radiant Orchid, this is the perfect soft color to pair with a bolder color. Who should you aim these vibrant colors at? Bars, restaurants, entertainment and hospitality are all great targets. After all Orange is the new Black!

Who to Target: Bars, restaurants, entertainment and hospitality

Performance Properties: Performance apparel is no longer just for athletes. Major athletic corporations such as Nike, Under Armor and Lululemon have made sure their apparel can be worn as casual wear. With performance apparel being such a larger business, you need to think of other ways to pitch your athletic apparel to your clients. Pitch items that use antimicrobial fabrics, UV protective materials and even wrinkle resistance fabrics.

Who to Target: Corporate markets and uniform programs

Hot Trend 3

Crew-neck Sweatshirts: Let’s go back to the 80’s, when the crew-neck sweatshirt was the must have apparel item. Well, if you didn’t jump on that bandwagon in the 80’s, no need to worry, this trend is back! These crew-neck sweatshirts are a great way to add decorative touches.

Who to Target: Education Market, Casual Promotion

American-Made Apparel: “American-made apparel is much more in-demand as we are beginning to see a resurgence of textile manufacturing in the U.S”, says Mark Zisking. With the cost of international manufacturing rising, more designers have opted to make clothes domestically.

Who to Target: Socially Conscious Crowd

Hot Trend 4


Relaxed Fit: The relaxed look is showing up in many designers’ collections and can take on the look as easy and elegant. The perfect target market for this look is the 21-30 year olds. The relaxed fit, uses fabrics that flow well and fit well, which ultimately has a timeless appeal. This look can be seen in henleys, dolman tees, relaxed fit tanks, and relaxed fit crew tees. With the boyfriend look being popular today, this relaxed fit fits perfectly in this category.

Who to Target: 21-30 year olds

Unique Embellishments: Flashiness is in for 2014 and the popularity of Bling is continuing to increase. If you have fashion forward clients that are looking for the next best thing, why not consider mixing appliqué, embroidery and other embellishments.

Who to Target: Fashion Forward Clients

To read Orange is the New Black full article from Advantages Magazine click here


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