Today’s new fad is subscribing to monthly or even quarterly subscription boxes from companies that send you samples of products that lead to great excitement and anticipation waiting for them. Some question why these subscriptions do so well and the advantage of receiving them, but do people actually need something that is proven to benefit them, when it is benefiting the promotional economy?
Subscription boxes can be thought of as glorified boxes of promotional products. Most contain sample size products, although it is not uncommon to receive the full size product amongst a surplus of other products. Companies such as Ipsy and Birchbox cost only $10 a month and are based on a beauty profile created by the customer. They send out specialty products that have been handpicked specifically for the consumer, following a trend that is expected to continue to grow in the U.S. With products so well received, it’s easy to see why customers will not only keep the product, but also promote the company and products through word of mouth.
It seems like a novel idea, but some question how long it will keep the interest of people, especially if the boxes and products become redundant. Experts disagree however, saying this is a trend to follow , especially if companies come up with new and innovative ideas to keep their audiences captive. With promises of celebrity affiliation, products at “no cost” aside from the monthly fee, and the guarantee of an adrenaline rush that comes along with receiving a subscription box, it seems that subscription boxes are all the rage.