Tony Hsieh: The City as A Startup

This years PPAI Expo attracted a five year high of nearly 11,500 attendees from all 50 states, and yes Fusion was apart of that 11,500. The PPAI Expo is recognized as the premier event in the promotioanl products industry.

This years keynote speaker was one to not miss. Tony Hsieh, CEO of Zappos, presented on his idea of company culture. “Culture is to company as community is to city; it’s about values, innovation, serendipity, and attraction of smart start ups and the creative class”.  In the video below, Tony talks about his Zappos corporate culture and how Zappos’ core values are what keeps the company growing.

(Video from SXSW 2013)



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