Why Go Promo?

Why go promo 2

Promotional products can be powerful weapons in your marketing strategy. Numerous case studies document the effectiveness of promotional products.  According to the PPAI Study of Effectiveness of Promotional Products, 94% of people could recall a promotional product they had received in the past two years. 89% of those people could also recall the advertiser. 69% generally kept the promotional product they had received.

If I don’t have you convinced yet, consumers made a purchase after receiving a promotional product 20.9 percent more often than after viewing a print ad, TV commercial or online ad.

So now that I have got you thinking if you should go promo, here are some great ways to utilize promotional products.

  • Attract new customers
  • Increase repeat business
  • Inspire customer loyalty
  • Establish name recognition
  • Improve client relations
  • Reactivate old accounts
  • Support sales by dealers
  • Encourage innovation
  • Create a good reputation
  • Celebrate anniversaries
  • Solidify corporate identity
  • Motive sales staff
  • Commemorate special events
  • Build an image
  • Promote safety, teamwork and productivity
  • Stimulate trade show traffic
  • Announce sales
  • Cultivate goodwill in the community
  • Express appreciation
  • Apologize for a lapse in service
  • Get attention
  • Solve problems
(Advertising Specialties Association)

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