Promotional products can be powerful weapons in your marketing strategy. Numerous case studies document the effectiveness of promotional products. According to the PPAI Study of Effectiveness of Promotional Products, 94% of people could recall a promotional product they had received in the past two years. 89% of those people could also recall the advertiser. 69% generally kept the promotional product they had received.
If I don’t have you convinced yet, consumers made a purchase after receiving a promotional product 20.9 percent more often than after viewing a print ad, TV commercial or online ad.
So now that I have got you thinking if you should go promo, here are some great ways to utilize promotional products.
- Attract new customers
- Increase repeat business
- Inspire customer loyalty
- Establish name recognition
- Improve client relations
- Reactivate old accounts
- Support sales by dealers
- Encourage innovation
- Create a good reputation
- Celebrate anniversaries
- Solidify corporate identity
- Motive sales staff
- Commemorate special events
- Build an image
- Promote safety, teamwork and productivity
- Stimulate trade show traffic
- Announce sales
- Cultivate goodwill in the community
- Express appreciation
- Apologize for a lapse in service
- Get attention
- Solve problems